70%

of Americans want to be more creative with the food prepared at home.

43%

of Americans haven't prepared a new recipe at home for 3 months plus

26%

of Americans struggle to think of new ideas.

Grains 33%

of Americans don’t feel at all or very confident when cooking with grains.

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1 / 20 How creative are you in the kitchen?
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Not at all
Not very
Moderately
Fairly
Very
N/A - don't make any
of my own meals
6%
12%
32%
29%
18%
3%

How varied and creative would you say the meals you make at home are?

18% of people felt they weren't very creative in the kitchen at all whereas 18% of people considered themselves a whizz at cooking.